Adobe Summit
PROJECT
VISUAL IDENTITY SYSTEM
COURSE
GR 350 VISUAL SYSTEMS 1
INSTRUCTOR
PETER CHUN
SEMESTER
FALL 2024
[THE PROBLEM]
Design a unified and dynamic visual identity for Adobe Summit, a global conference focused on digital innovation, creativity, and branding transformation.
[BACKGROUND]
Adobe Summit gathers creatives, developers, and industry leaders from around the world to explore the future of digital experiences. The event needed a visual system that was bold yet flexible, capable of translating across digital, print, and spatial formats. It had to embody Adobe’s brand values, innovation, connection, and creativity, while standing apart from typical tech conference aesthetics.
[SOLUTION]
I developed a modular visual system centered around a geometric grid, pixel-inspired forms, and a strong red-black palette. The logomark echoes digital data points in motion, while clean sans-serif typography builds clarity and presence. Animated motion graphics and environmental mockups demonstrate the brand’s adaptability across touchpoints. The visual rhythm allows for scale, variation, and consistency, capturing Adobe’s progressive energy while remaining precise and professional.
