Starbucks Appliances
PROJECT
PACKAGING DESIGN
COURSE
GR 370 PACKAGE DESIGN 3
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
FALL 2024
[THE PROBLEM]
Design a unified visual and packaging system for Starbucks home appliances that aligns with the brand’s lifestyle identity and brings comfort, design, and function into daily routines.
[BACKGROUND]
Starbucks has long symbolized comfort, craft, and community. This product line imagines coffee machines, kettles, and toasters as natural and elegant extensions of the Starbucks experience. Packaging had to feel premium but familiar, tactile, intentional, and clearly reflective of in-store cues. The goal was to position the brand seamlessly within domestic life without losing its signature ambiance.
[SOLUTION]
I developed a modular packaging system rooted in simplicity, warmth, and brand familiarity. Using soft structural forms, calming layouts, and rich tones, each box reflects the comforting essence of Starbucks at home. Layered compositions and subtle visual cues, like warm light and tactile finishes, bridge the in-store feel with personal, everyday spaces, positioning Starbucks as both a lifestyle and design brand.
