Polaroid
PROJECT
REBRANDING
COURSE
GR 324 BRANDING PRINCIPLES
INSTRUCTOR
THOMAS MCNULTY
SEMESTER
SPRING 2023
[THE PROBLEM]
Rebrand Polaroid for a new generation, one that values instant creativity, modern self-expression, and the social joy of sharing moments in real time.
[BACKGROUND]
Polaroid is an iconic photo company known for its instant film cameras. Once revolutionary, the brand faced decline as digital photography rose. This project repositions Polaroid as a bold, playful creative lifestyle brand for today’s culture, blending nostalgia with contemporary social behavior. The aim was to capture the emotional charm of instant photography while reintroducing it to a generation accustomed to digital speed.
[SOLUTION]
Polaroid is an iconic photo company known for its instant film cameras. Once revolutionary, the brand faced decline as digital photography rose. This project repositions Polaroid as a bold, playful creative lifestyle brand for today’s culture, blending nostalgia with contemporary social behavior. The aim was to capture the emotional charm of instant photography while reintroducing it to a generation accustomed to digital speed.
