Adobe Summit
PROJECT
VISUAL IDENTITY SYSTEM
COURSE
GR 350 VISUAL SYSTEMS 1
INSTRUCTOR
PETER CHUN
SEMESTER
FALL 2024
[THE PROBLEM]
Design a unified and dynamic visual identity for Adobe Summit, a global conference focused on digital innovation, creativity, and branding transformation.
[BACKGROUND]
Adobe Summit gathers creatives, developers, and industry leaders from around the world to explore the future of digital experiences. The event needed a visual system that was bold yet flexible, capable of translating across digital, print, and spatial formats. It had to embody Adobe’s brand values, innovation, connection, and creativity, while standing apart from typical tech conference aesthetics.
[SOLUTION]
Adobe Summit gathers creatives, developers, and industry leaders from around the world to explore the future of digital experiences. The event needed a visual system that was bold yet flexible, capable of translating across digital, print, and spatial formats. It had to embody Adobe’s brand values, innovation, connection, and creativity, while standing apart from typical tech conference aesthetics.
